Ofer: "These t-shirts are more than just t-shirts. They stand for powerful messages such as: Live life to the fullest, appreciate the moment, be grateful for what you have, and most importantly, love yourself"

In 2012, Ofer was drafted into the Israeli Defense Forces as an army photographer at 18. Ofer got exposed for the first time in the world of videography. By tackling more significant projects within the army, Ofer developed the skills necessary to become a professional Director and Videographer. At the same time, he did a few passion projects that went viral on Youtube, Facebook, and Instagram and started to get exposure and gain followers. He also brought many offers from brands and companies in Israel to create videos similar for them. Eventually, after releasing from the army, back in 2015, he opened his first business for video productions in Israel.

Ofer had no future projects or anything booked in Los Angeles, but he believed in himself so much. His exceptions were very high from the beginning, and he immediately managed to make some great connections. He created very cool content with known people in the filmmaking and extreme sports industry, which was awesome but unfortunately, it wasn't as profitable as he hoped it would be. Ofer believed in his way and didn't give up; he kept doing what he loved and put his passion over money. After six months of pushing hard every day, Ofer got to a point where it seemed like he was about to run out of his savings money, and then it happened. All of the doors Ofer invested opened before his eyes, and everything paid off. Ofer got offers for big-scale projects and campaigns and managed massive productions for Dolce & Gabbana, Omega, and Red-Bull. Ofer has learned through that experience a fundamental lesson: "You never know how close you are to your goal, never give up, and trust the process."